Monday, March 5, 2012

From their Minds to the Marketplace

Recently a group of Western New England University students in conjunction with professor Glenn Vallee, PhD, created projects in the classrooms at WNE. Now? These products may be winding up on the shelves in stores across the country! Check out this clip to hear more about how WNE Engineering students are working with their classmates in the College of Business to not only develop new, essential products, but to also come up with a strategic marketing plan for how best to implement these products into a target audience.

http://vimeo.com/36859871

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